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  -   罺 ưԼ  Һ ɸ ľϴ 7


- 罺 ưԼ Һ ɸ ľϴ 7

, ű | 21

Ⱓ
2013-10-31
ePub
뷮
29 M
PCƮºPC
Ȳ
1, 0, 0
å α׷ ġ ȵǽó?å α׷  ġ
 Ұ
 Ұ
ټ

 Ұ

287 繫 ۷ι ȸ BBDO
̺ , , ϴ
, 罺 ư .

ְ(ͯ), ְ 7 !

 ϸ ǰ ?  ϸ ?
Ͻϼ Ǯ ⼭ \'Ģ\'̳ \'ų\' ã Ű ̴. å ̷ ٺ̶ ִ ְ, ְ () .
1920 dz 20 þ ̱ Ȳݱ⿡ ö īױ ڵ Բ ȸ ̲ , װ ٷ 罺 ư̴.
װ ӿ  ϰ ִ \'7 \' Ǯ.

, 罺 ư ģ å!
BBDO ڸ ġ õ !

[ ]
罺 ư 1886 1967, ĺ Ʈ ñ⸦ Ҵ. 20 ִ ô ֿ ι̾ ó ׸ ϴ .
1938, 罺 ư ϳ ؼ ñ  ̴ ̷ .

츮 ư̶ ڿ Ѵ. ư ϱ, ư Ѵ, ư ǼѴ, ư ´, ư äѴ. ư, ư, ư, ̴.

1920 1930 罺 ư ̱ ˷ ι̾. ޷ ƴ϶ ϸ鼭 踦 װ û ̷ £ ķΰ ΰ . ϴ ˰ ־ Ģ ȰϿ ߿ ̸ ˸ Ʈ .
ư ̸ ˰ ־ ׿ ذ ־. ư Ȧ ߰ , ̴ 츮 ư ִٰ ߴ. 1992, å ߰߰, 19 Ǿ. ظ 罺 ư ħ ̰ ġ ִ ִ.
ϴ ִ ̵ å װ ǥ ̷ ְ ϰ ä ִ. 100ۼƮ ̲ 1925 ͸ å ô븦 ʿ а Ͻ ܰ ų ̴.
å ܼ Źϰ ȿ ƴ, ̲ ο ̵ Ѵ. ÿ ϵ ڿ ϵ 7 ϴ λ ư ٲپ ̴.
Ͻ ϸ Ͱ ̸,  ϸ ູ ̴. 츮 Ҿ 7 ϰ ȿ Ģ̸ ư ο ó пԵ ׷ ̴.

[罺 ư ]
̱ ۰ ̸ ġ. ̱ ׳׽ 忡 ȸ縦 , õ īǶͷμ ƴ.
ȸ BBDO(BATTEN, BARTON, DURSTINE & OSBORN)縦 â߰, ȭ 븦 ̱ ο.
ư 1925 Ʈ < ΰ 濵 (The man Nobody Knows)> Ͽ Ҽ ִ ټ å . < ΰ 濵 > ׸ Ͼ . å ư Ͻ âڶ ߰, å ü 񽺾 . 1925⿡ Ʈ 4 ö, 1926⿡ 1 ö ó ǵǰ ִ.
Ƶ ư 1920 å ΰ ƴ ڡ Ǿ.
ư 20 ߹ ̱ ɰ ȭ ĺ͵ ־. Ŭ Ʈ ̾(Ʈ ׷ ߴ) ̱ ĺ(Ķ ) ȫ ̵ Ȱ ̾. 1930 Ͽǿ̾ ư Ѷ ḻ́⵵ ߴ.

״ ִ. <ֵŸ¡> 1924
״ Ư ִ. <طƮ> 1927
鸸 ¥ . <īϸ> 1944
öڡ <Ʈ崺Ȥ> 1945
. <ֵŸ¡Ʈ> 1949
״ ̴. <ͽũ> 1961

ڼҰ

ƽ(hypnotic) û ǥ̴.

ټ հ ȿ , ȥ á âڴ. Ű Ű ູ ڰ Ǵ ˷Դµ, ̳ ״. ̱ , PBS, Ƶ ϰ ִ.

ͳ ó(Buddha of the Internet)ε ϸ, ͳݸ α׷ &lt;¥ (The Power of Outrageous Marketing)&gt; ǰ ǥߴ.

&lt;ұ ̵&gt; Ͽ ̱ȸ ̱濵ȸ ۾⿡ ߴ. ȭ ũ(The Secret) Ÿ̱⵵ ϴ.



Ƹ Ʈ &lt;ȥ (Spiritual Marketing)&gt; Ͽ &lt;ȣ &gt;, &lt; Ʈ&gt;, &lt; ̲ &gt;, &lt;ڱ YES&gt;, &lt;ָ ۾&gt; ټ ִ.

õ _ BBDO ڸ ġ
_ Ƽ ͽ
Ҿ ߰

ϵ ؾ߸ ϴ
Ҿ 1. 𸣴 Ͻ ΰѶ
Ҿ 2. Ǿ
Ҿ 3. ȭ
Ҿ 4. ׵鿡 ٰ
Ҿ 5. ų
Ҿ 6. ڽ ϶
Ҿ 7. ⸦ Ӿ ϶

Ư Ʈ 1. ư
Ư Ʈ 2. Һ 6 Ģ
̼

ټ

  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 40̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.